Viral Marketing - creating a buzz

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In an increasingly fragmented and fast-moving world it's becoming more and more difficult to stand out from the crowd in a competitive marketplace. You might have noticed that your advertising is costing ever increasing sums while the effectiveness is no longer as great as it used to be. If you haven't you might have been lucky or you might already be taking advantage of some of the new technological changes that make it easier than ever to create a buzz around your brand.

Casper Møller, CEO of T-Viral, a specialist viral marketing agency based in London with offices in Copenhagen and Sao Paulo, will explain:

- What Viral Marketing is and why it should be part of any marketers thoughts
- Why social networks such as Facebook are the new drivers of "word of mouth"
- How you can measure the effectiveness of your campaigns in terms that anybody inside and outside of  

  your organisation can understand
- What elements make a great Viral Marketing campaign work

Casper Møller has worked in digital marketing since 1995, the last 10 years of which have been spent in senior management positions with global listed online media companies or consulting to the likes of Disney/ESPN, Microsoft, MTV, Volvo, and Cosmote.

 KPMG will host this first "on the way home" / gå hjem meeting of the season on Monday 5 November at their offices: Borups Allé  177, 2000 Frederiksberg. See the location on a map.

We will start at 17.00, have a break for some light refreshments and aim to finish around 19.00.

There is no charge to attend this event.