Samuel joined Saxo Bank in 2007 to head and build the Communications Department.

With a distinguished career in international journalism, he was a long time foreign correspondent for Radio Denmark and TV2 Denmark in Russia and the U.S. He also worked as a columnist for leading Danish publications, and he was a news anchor for TV2 News and TV2 Finance News.

From 1995 he worked for the World Bank in Washington DC as spokesman and media advisor until he resumed his career in journalism in1998. He was educated at the University of Copenhagen, Columbia University, New York, and Harvard University. He is the recipient of Columbia University’s Alumni Award for Excellence in Journalism.