Keeping clients in a time of crisis

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Our first “on the way home” meeting in 2010 should hopefully be very relevant for members and guests in the current business environment. Come along for an evening meeting at the attractive offices of Responsive and learn a little more about how to approach an issue that everyone is facing at the moment.

Date: Wednesday 3 February

Venue: Responsive

Ewaldsgade 3, 1.

2200 København N

Programme:

16.00 Arrival, registration and refreshments

16.15 Welcome by Mariano A Davies, President, British Chamber of Commerce in Denmark

16.20 Customer experience management as part of the customer lifecycle strategy

Sven Michelsen, CRM and Loyalty Director, 3 (Hi3G Denmark)

Sven has been with 3 in Denmark since 2005 and is considered to be one of the leading authorities on automatisation of personalized client service. He frequently speaks on this topic at high level events around Europe. He has an MA in Economic Marketing and held previous positions with Ekstra Bladet, Damgaard Data and AstraZeneca.

Questions?

17.00 Short break

17.05 How to boost client loyalty?

Tomas Gorrissen, Partner, Responsive

Some practical examples and a walk through the results attained.

Tomas founded Responsive and has experience with direct marketing from a number of agencies and many financial companies. He is an industrious speaker and has for example spoken at the DMA in the US in 1999, 2004 and 2005. In 2007 he wrote the handbook “Direct Marketing” with a colleague from Responsive, which was published by Børsen.

Questions?

17.45 Round up discussion

18.00 Refreshments and networking