Understanding Consumers of Social Media

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BCCD-BIU is working with the Dansk-Tysk Handelskammer to organise an 'on the way home' event exploring how consumers engage with social media. British, Danish and German speakers will give their insights into the topic:

Bijan White (OMD Denmark) - View his LinkedIn Profile. Subject: 'Understanding Consumers of Social Media' :

• Who? Demographic profiles, consumer segments
• Where? Different platforms, Denmark vs. rest of the world
• What? Digital activities adopted by consumers
• When? Time spent, time of day, day of week, on the fly
• Why? Personal and commercial motivations
• How? Mobile vs. desktop

Chris Plantener, CEO & Founder, Zielgut - View his LinkedIn Profile. Subject: 'The transparent customer - social media is more than just broadcasting - a practical cross border perspective'

Peter Espersen, Online Community Lead (Global), Lego. View his LinkedIn Profile Subject: 'How Lego engages with Social Media'

Time & date: 16:30 - 19:00, Thursday 2 December

Venue: Hilton Copenhagen Airport Hotel, Ellehammersvej 20, Copenhagen, Denmark 2770

Programme (tbc):

16:30  Arrival, registration & coffee
16:45  Welcome by ...Hilton
16.50  Introduction by Reiner Perau, Dansk-Tysk Handelskammer
16:55  Bijan White: Understanding Consumers of Social Media
17:15  Chris Plantener: The transparent customer - social media is more than just broadcasting - a practical cross border perspective
17:35  Short Break
17:45  Peter Espersen: How Lego engages with Social Media
18:05  Questions & discussion, moderated by Mariano A. Davies, President, BCCD-BIU
18:30  Refreshments & networking
19:00  Close