Daloon is the Chinese word for 'The Great Dragon' and in China, dragons are friendly towards people. The choice of the name is not a coincidence, as consumer friendliness is a key word at Daloon.
Since its foundation in 1960, it has been Daloon's mission to fulfil the consumer's need for exiting products of a high quality. Therefore, Daloon only uses fresh raw materials and prepares them carefully in accordance with the highest hygienic standard. Daloon makes a point of ensuring that the consumers will find that its products are quick and easy to prepare and that they are tasty and nutritious.
Considering Daloon's previous development history and strong orientation towards ethnic foods, it seems natural that the Company's vision is to be the modern consumer's preferred supplier of ethnic convenience foods.
This position has been achieved and will be further enhanced in the future through goal oriented development. The aim is to strengthen the product range to both consumers and European trade partners primarily in both the Retail and the Foodservice sectors. In addition to attracting new consumers to the great eating experience that is Daloon, the Company will continue to cultivate those consumers who are already frequent users of Daloon's products and meal solutions.
Concurrently with Daloon having increased in size, it has been important to maintain focus on renewal and improvements. This is to ensure:
- That Daloon will maintain its leading position as a supplier of ethnic convenience foods.
Hemming Van
» hva@daloon.dk
» www.daloon.com |